•Defined company vision, positioning, and service architecture across design, development, and digital services, aligning offerings with SME market demand.
•Owned end-to-end business strategy: pricing models, go-to-market execution, client acquisition, and revenue growth.
•Led client discovery, solution scoping, and proposal strategy for web, e-commerce, and custom software projects.
•Oversaw delivery quality and execution standards across design, development, and creative outputs to ensure client satisfaction and retention.
•Built and managed cross-functional teams (designers, developers, freelancers), including hiring, delegation, and performance oversight.
•Acted as primary decision-maker for product, technology stack, and operational workflows.
•Managed financial planning, budgeting, and cost control to maintain profitability and operational sustainability.
•Established internal processes for project management, client communication, and delivery timelines.
•Handled strategic partnerships, vendor selection, and third-party integrations.
•Represented the company in client negotiations, stakeholder discussions, and brand-facing communications.